And Now, For Our Next Act
We made a major decision in 2024: transitioning from Corellis to Sensia. This is a significant change for us, both professionally and personally.
It marks a pivotal moment, a decision that represents more than just a name or identity change. It is about embracing new challenges, fully committing to artificial intelligence, and delivering solutions that will profoundly transform the marketing landscape for businesses.
After 15 years spent transforming the digital processes of industry leaders, we decided it was time to reinvent our mission. Sensia was born from this reflection, as a natural evolution of what Corellis has always stood for: a passion for innovation and an unwavering commitment to solving complex problems for our clients.
The Origins of the Transition: Why Sensia?
The story of Sensia began long before 2024. Since the early days of Corellis, we have always sought to leverage cutting-edge technologies to address our clients’ strategic challenges. As early as 2017, when we opened our laboratory dedicated to artificial intelligence and blockchain, we knew that these technologies would play a fundamental role in the next era of digital transformation. As these innovations gained momentum, we saw a unique opportunity to go further—not just providing solutions, but intelligently automating them through AI.
Many of our clients faced a critical challenge: the time-consuming process of gathering and acting on consumer insights. Sensia was born from this ambition: to harness AI to streamline this process, helping brands create better products, faster, while staying true to Corellis’ values.
A New Chapter: The Rise of Sensia
The decision to create Sensia was not made lightly. It was the result of months of reflection, discussions, and deliberations with our teams, clients, and partners. We recognized that, at this pivotal moment in our journey, artificial intelligence was no longer just an innovation tool but a necessity to support sustainable business growth.
By launching Sensia, we weren’t abandoning our mission to support large enterprises in their transformations. Instead, we were elevating it to a higher level. Sensia empowers brands to create better products, driven by consumer insights and AI, with the belief that innovation can positively impact the world.
It’s also a strategic choice: to focus on a SaaS platform capable of serving both large enterprises and SMEs. Sensia’s proprietary AIs empower brands to deploy data-driven strategies and generate content on a massive scale, but always with the goal of creating products that resonate deeply with consumers.
Challenges and Opportunities Ahead
This transition doesn’t come without challenges. We are stepping out of our comfort zone to explore new territory where competition is fierce, and customer expectations are ever-increasing. However, we have always believed that challenges present the greatest opportunities to create lasting impact.
With Sensia, we are committed to addressing the immediate needs of our clients while anticipating future trends. Our platform combines market analysis with advanced content automation capabilities, a crucial asset for brands that not only want to understand their audience but also engage with it in a more targeted and effective way.
A Future Built on Corellis’ Foundations
Even though Sensia represents a new direction, it is built on the foundations laid by Corellis. The values of transparency, innovation, and speed of execution remain at the core of what we do. Corellis was a company focused on transforming businesses through technology; Sensia continues this mission, adding a layer of intelligence that is automated and scalable.
The transition from Corellis to Sensia is more than just a rebranding. It is the culmination of years of research, experimentation, and collaboration, always with the same goal: to create solutions that deliver real, measurable impact for our clients. As a team, we are proud of what we have achieved and excited about what the future holds for Sensia.
We look forward to seeing how this new chapter will continue to redefine the way brands interact with data, and how Sensia can become a cornerstone in tomorrow’s marketing ecosystem.